Lehigh Valley Mayors ‘Let the Good Times Roll’ at Bowl for Kids’ Sake to benefit Big Brothers Big Sisters  

For Immediate Release 

Allentown, PA-Big Brothers Big Sisters of Lehigh Valley is thrilled to announce our Biggest Fundraiser of the Year, Bowl for Kids’ Sake. Morgan Stanley and Service Electric are the Presenting Sponsors of this year’s event to be held on Sunday, April 2, 2023, at Jordan Lanes – Whitehall. 

Bowlers are in for new, exciting activities and special surprises at the annual fundraiser. Mayors Sal Panto of Easton and J. William Reynolds of Bethlehem will kick off the competition with a ceremonial roll. This year’s theme, “March Madness” calls for people to create teams of up to five members to bowl in their favorite college basketball team jerseys for a chance to win grand prizes and giveaways for Best Dressed and Highest Scoring teams.  

“For over 40 years, Bowl for Kids’ Sake has empowered Lehigh Valley’s youth to imagine a bigger future and make their dreams come true, says Susan Bartels, CEO of BBBSLV, with our community’s support, we can continue our mission to provide children facing adversity with strong and enduring one-to-one relationships that have the power to change their lives, forever.  

Mentorship connects young people with opportunities for personal growth and development. Big Brothers Big Sisters of Lehigh Valley facilitates that growth by supporting Bigs (mentors) and Littles (mentees) in spending quality time together and enjoying simple activities such as working on school projects and homework, arts and crafts, playing tennis or going to a Lehigh Valley Legends basketball game.  

“The Lehigh Valley is made up of great organizations like Big Brothers Big Sisters,” says Mayor Reynolds, “and this event is a perfect example of what can happen when our cities come together for the greater good of their community.” 

Donate or Register for Bowl for Kids’ Sake: Bowl for Kids’ Sake 2023 – Campaign (classy.org) 


Founded in 1971, Big Brothers Big Sisters of the Lehigh Valley is a part of a national organization working to clear the path to a child’s biggest possible future. Joining parents with our staff, we match each child with a mentor to foster a friendship built on trust, learning and growth. Together, we are Defenders of Potential. 

About Mayor Sal Panto  

Mayor Panto is in his fourth consecutive term as Mayor of Easton, Pennsylvania. In November 2019 Sal Panto, Jr. was re-elected capturing 82% of the votes and sweeping every ward in the city. He also served two terms as Mayor from 1984-1992 when he was elected at the age of 31, the City’s youngest Mayor. He is recognized as a highly effective local government leader and is credited with making Easton a cleaner and safer city.  

About Mayor J. William Reynolds 

J. William “Willie” Reynolds is a socialist American politician. A lifelong resident of Bethlehem, William graduated Magna Cum Laude from Moravian College in 2003 with a major in Political Science and a minor in History. William, following a campaign that saw him knock on nearly 4,000 doors, became the youngest City Council member in Bethlehem’s history in 2007 following his successful challenge to a slate of incumbent Council members.  He served as a city councilman of Bethlehem, Pennsylvania from 2008 until 2021 and is currently the city’s 12th and incumbent Mayor, starting his term in 2022 which is set to expire in 2026. He is eligible to stand for re-election. 


Tera Taylor-Green 

Marketing & Communications Manager